aefenglommung (aefenglommung) wrote,

Boulder, boulder on the ground, tell me something real profound

The NAUMS* Finance Committee (and eventually, the NAUMS Board of Directors) is having a discussion about our newsletter. One interlocutor was pumping for eventually replacing our paper, snail-mail newsletter (which we can only manage to get out twice a year these days) with an electronic version. Here is my latest reply.
If you want to maintain "eyeball loyalty" (that is, make the web a successful communications tool), then you have to update content -- frequently. Like, weekly AT LEAST. Less than that, and I don't think your web surfers will keep checking back.

If you change content less frequently, you can, of course, e-mail news -- either as messages or as attachments. But mass e-mailing = spam, and many people get fed up with unsolicited stuff jamming their inboxes. Still, special announcements can be made this way.

Paper is old-school, but reliable. And it works for a certain segment of the population -- especially aging desk jockeys who pay for Life Memberships. They like PICTURES, as well as short articles that take no great attention to read. Color is important. And they have disposable income which they just might use to support various causes. Once somebody buys a Life Membership, it's not all about what it takes for us to "service" them; they should be seen as a source of donations to other projects and mission causes. A newsletter that emphasizes stuff you can do -- like, send twenty bucks to do X -- is important, I think.

The bottom line. People read newsletters in direct proportion to how many pictures there are, how many names they recognize, and whether there is color on it. People check websites in direct proportion to how often the content changes (though pix and names are important, too).

So, here I'm asking about your opinion. What kind of news/house organ/blog stuff do you read? What makes you read the paper stuff? What makes you read the e-stuff? If you were a member of NAUMS or some other org, how would you like to receive your news?

*NAUMS = National Association of United Methodist Scouters

  • Time Warp

    I’ve been researching old tunes to match the lyrics of “The Wife of Usher’s Well,” an old British ballad about a woman whose three sons who were lost…

  • The Eccentric and the Weirdo

    Many years ago, I read an essay in TIME magazine by Pico Iyer called, “The Eccentric and the Weirdo.” This followed upon some outrage committed by…

  • The diagnosis is the easy part

    A world dominated by China will be an uglier world. To keep China from bullying other nations, the US and our friends and allies need to decide where…

  • Post a new comment


    default userpic

    Your reply will be screened

    Your IP address will be recorded 

    When you submit the form an invisible reCAPTCHA check will be performed.
    You must follow the Privacy Policy and Google Terms of use.